The Best Makeup Brands in the World [Most Coveted]

Do you want to know the best makeup brands in the world? If you like watching beauty videos, you must have heard the name of several international makeup brands. Some of them are old acquaintances, such as MAC, Clinique, Revlon, and Lancome, but other internationally renowned brands began to become more popular.

Cosmetics have become indispensable items in our everyday life. And, let’s be serious, the quality of the products counts a lot to leave that impeccable finish, don’t you think? There is no woman in the world who can resist a new lipstick color, an amazing launch or a high coverage foundation.

With that in mind, we’ve put together a list of the best makeup brands, for you to consider as a reference in quality and cost-effectiveness. So, if you’re one of those people, who doesn’t give up a good make-up, check it out!

Top 10 Makeup Brands in the World

10. NYX Cosmetics

NYX is one of the best makeup brands in the world, it is a makeup brand that is part of the L’Oreal group and its main purpose is to offer professional products at a more affordable price. The price of NYX products varies based on the country you are from, so it is possible to find good items at an average price.

NYX is certified by Peta and declares that it does not test on animals, does not use ingredients tested on animals and does not ask third parties to test on its behalf. 

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In addition, the brand is constantly investing in vegan lines, formulated without any ingredients of animal origin.

9. Nars

For François Nars, creator of the Nars brand, makeup is a form of expression and should show who you are. Nars bets on an unexpected beauty without rules, inspired by artistic creativity and has iconic items in makeup, such as the popular Orgasm blush, which suits all skin types.

This top makeup brand is affordable and can be expensive based on the particular type you are opting for. Therefore, this is a high-cost brand and also ranked as one of the best makeup brands in the world, it is very suitable for makeup artists who want to create a more luxurious makeup kit.

8. Urban Decay

Urban Decay is another one that is part of the L’Oréal Group and that became very well known all over the world for its Naked eyeshadow palettes. In short, Urban Decay has won the heart of many makeup artists which makes it one of the best makeup brands in the world today.

One of the main mottos of the brand is “beauty with boldness” and this is reflected in the variety of colors of the products, a very striking feature of Urban Decay makeup.

The brand has a very extensive portfolio, there may be few available in your country but normally Urban Decay is found in most countries in large quantity. Urban Decay also invests in vegan makeup lines.

7. Kiko Milano

Kiko Milano is a traditional Italian makeup brand, which also offers some products for the treatment of the face and body. The brand owns a very rich portfolio of makeup items and is rated as one of the best makeup brands in the world.

One of its missions is to offer professional makeup at a more affordable cost, so you can find great Kiko Milano makeup items in most cosmetics stores both physical and online. The brand does not test on animals and already invests in some vegan makeup lines.

6. Too Faced

Too Faced is a fun makeup brand, which bets on fun colors and names for its products. A good example of this is the famous Better Than S3x mascara, which became number 1 in America in 2018. In addition to makeup, the brand also offers facial care products.

In your country, it is possible to find some Too Faced items on Amazon, although the portfolio of items is much more extensive. The Too Faced makeup price range is a bit on the high side for some but worth its price.

5. Lancôme

Anyone looking for a luxury makeup brand can bet on Lancôme. It has been in the market for over 80 years, it is a reflection of refined French glamor and is mainly committed to creativity and quality. The brand is also famous for perfumes, such as the iconic La Vie Est Belle.

One of the most popular items from the brand is the Hypnôse mascara, but you can find lipsticks, shadows, foundations and many others. Lancôme has a regular average on Reclame Aqui and most of the complaints are about perfumery.

4. Shiseido

Shiseido is one of the biggest makeup brands in Japan and the world, which also manufactures skincare items. The brand was built around a philosophy about beauty and believes that beauty is a transformative force for anything in the world.

Shiseido makeup is known for the quality of its products and for adapting its processes to make them more sustainable. The brand also reinforces its commitment to ending animal testing, although it does not identify itself as cruelty-free.

3. Revlon

The 3rd best makeup brand in the world goes to Revlon, Revlon is an American company that started in 1910, manufacturing nail polish. Since then, the brand has been regarded as a revolutionary for investing in innovative marketing strategies and creating more democratic products for all pockets and skin tones.

Today, the brand offers complete lines of makeup and hair products. Revlon makeup is very popular all over the world, so it is possible to find a good variety of products available for sale in e-commerces, at a very competitive price.

2. Clinique

Clinique is a well-known make-up and cosmetics brand, which is always committed to its philosophy of purity. All the brand’s products are free of parabens, phthalates and fragrance, so they are ideal for those who have sensitive skin or have had allergic reactions to cosmetics.

The company has a packaging recycling program, where buyers get lipstick for every 4 empty packages returned. 

The makeup brand Clinique has a leaner portfolio, with more essential products, such as foundations, concealers and lipsticks, which have a nice price range for those who value it.

1. MAC Cosmetics

MAC Cosmetics remains the best makeup brand in the world, it is a famous brand in Africa, Asia, America and every other continent of the world, mainly for offering makeup for professional use and extreme quality. 

Since its birth in 1984, the brand has had a strong connection with art and has created a community of professional makeup artists, considered true artists!

In order to have MAC makeup in your toiletry bag or professional bag, you need to invest a lot, as the price range is on the high side. MAC does not test animals but sells to countries that do, such as China.

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With this list, we hope we have been able to help you choose among the top best makeup brands in the world, kindly hit the social share buttons below to educate others.